The Pensioner is a quarterly magazine for the Civil Service Pensioners’ Alliance. Square7 has published this magazine for over a decade, typically 56pp each quarter with a 32pp supplemental being produced 3 times a year. We sell 15 advertising pages and 9 runs of loose inserts each issue. Our approach to sales links back to our core strategy, identifying key categories, and advertisers that link to the content, demographics and audience interests.
The core age of members is 60+ years and all are retired Civil Servants. We know that members are educated, cultured and intelligent, and many have had very interesting long-term careers, which has set them up well, financially. What we strive to do is attract relevant and aspirational advertisers and have diversified the advertiser mix, with recent advertisers such as Fred Olsen, the Royal Albert Hall and Canterbury Cathedral all booking in the magazine.
“The Alliance decided to enter into a contractual arrangement with Square7 Media to take over the commercial advertising arrangements for The Pensioner. From the first edition the revenue more than doubled. Indeed the Alliance’s Executive Council was sufficiently impressed that it subsequently decided to enter into further contractual arrangements with Square7 Media to take responsibility for the design layout and sub-editing of The Pensioner magazine. I have no doubt that the Alliance will continue to retain Square7 Media’s services for the foreseeable future.”
Civil Service Pensioners’ Alliance
