Established over 125 years ago, Dogs Trust is the UK’s largest dog welfare charity. Every year they care for over 15,000 dogs across a network of 21 rehoming centres across the UK and Ireland.
Wag is their supporter magazine, and is packed full of doggy news, stories and tips, together with information about the charities work. The supporter profile is 75% female, ABC1, aged 45+ and they are extremely passionate about dog welfare.
The magazine is mailed to around 700,000 supporters 3 times a year and Square7 Media are contracted to sell all the loose inserts.