Client: Forces Pension Society
Category: Publishing

Pennant is the bi-annual magazine of the Forces Pension Society, an independent not-for-profit society that campaigns for equitable pension conditions for serving and retired members of the Armed Forces and their dependents.

Square7 Media sells display advertising and inserts for the 84-page perfect bound magazine, which is sent to the society’s 42,000 members. The readership is evenly split between male and female; 30 per cent are in the 40-50 age group and 60 per cent are over 60.

Advertising Revenue