The Motability scheme provides simple ways to enjoy a new car, scooter or powered wheelchair for around 600,000 disabled people and their families.
Since winning the advertising sales contract for the scheme’s customer magazine, Lifestyle in 2005, Square7 Media has built an enduring partnership with Motability. Revenues have increased by 42 per cent through sales of more than 37 pages of advertising and nine runs of loose inserts per issue. Maintaining these levels has helped Motability meet the increasing production and mailing costs of its valued, high-volume title.
Over the past 13 years, Square7 Media’s work on advertising sales and inserts has helped establish Lifestyle as one of the most highly regarded customer magazines in the market.