Stylish, relevant and successful
The Civil Service Pensioners’ Alliance is an independent campaigning and lobbying group with a membership of 45,000 retired civil servants.
Asked to revitalise their membership magazine and grow advertising and insert revenues, Square7 Media redeveloped the original black and white A5 publication into a stylish full-colour 64-page A4 magazine that is attractive and relevant to its subscribers from the civil service pension scheme and related schemes.
Following the successful relaunch, Square7 Media was awarded the full magazine publishing, fulfilment and distribution contract.
From the first edition handled by Square7 Media, advertising revenue more than doubled. We were so impressed that we asked them to take responsibility for the design, layout and sub-editing of The Pensioner. The approach of their design, editorial and advertising staff is highly professional making the transition a smooth one.