Founded in 1917, the People’s Dispensary for Sick Animals is the UK’s leading veterinary charity providing more than 2.2m free treatments to sick and injured pets every year and more than 360,000 preventive treatments. This work is public funded and simply cannot be done without their supporters, the PDSA deservedly call them “Best Friends”.
Square7 Media sells advertising and inserts for this attractive 64-page quarterly, which is mailed to all PDSA Best Friends. The magazine offers valuable advice on pet care and insights into the animal world. The readership is 76 per cent female, ABC1, and 83 per cent are aged above 55 years.