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SQUARE7 MEDIA
The Pensioner
The Pensioner is a quarterly magazine for the Civil Service Pensioners’ Alliance. Square7 has published this magazine for over a decade, typically 56pp each quarter with a 32pp supplemental being produced 3 times a year. We sell 15 advertising pages and 9 runs of loose inserts each issue. Our approach to sales links back to our core strategy, identifying key categories, and advertisers that link to the content, demographics and audience interests.
The core age of members is 60+ years and all are retired Civil Servants. We know that members are educated, cultured and intelligent, and many have had very interesting long-term careers, which has set them up well, financially. What we strive to do is attract relevant and aspirational advertisers and have diversified the advertiser mix, with recent advertisers such as Fred Olsen, the Royal Albert Hall and Canterbury Cathedral all booking in the magazine.
Testimonial
“The Alliance decided to enter into a contractual arrangement with Square7 Media to take over the commercial advertising arrangements for The Pensioner. From the first edition the revenue more than doubled. Indeed the Alliance’s Executive Council was sufficiently impressed that it subsequently decided to enter into further contractual arrangements with Square7 Media to take responsibility for the design layout and sub-editing of The Pensioner magazine. I have no doubt that the Alliance will continue to retain Square7 Media’s services for the foreseeable future.”
Civil Service Pensioners’ Alliance
how we can help, reach out to
us and let’s have a confidential
discussion. Get In Touch
SQUARE7 MEDIA
Commentary
TThe award-winning membership magazine for the Royal College of Physicians, a client who we have worked with since 2021. The audience is highly educated, with good affluence levels and we set out to attract a relevant advertising base that would be suitable for their members and in line with the brand values of the RCP. The advertising mix includes lifestyle, finance, travel and charities, and we’ve been able to generate good revenue levels through selling both pages and loose inserts in this publication.
Testimonial
“We’ve worked with Square7 to increase our advertising revenue and been delighted with the service they've offered. Their team are friendly and proactive and have been able to tailor their approach to suit our needs and our audience. They were very quickly able to successfully meet the revenue targets we agreed upon.”
Royal College of Physicians
how we can help, reach out to
us and let’s have a confidential
discussion. Get In Touch
Pennant Magazine
The membership magazine for the Forces Pension Society, Pennant is one of our longer-standing publishing contracts. It was nominated for best membership magazine at the Memcom awards, which we were all proud to attend and testament to the high-quality content and production values of the magazine. Typically, 84pp and perfect bound, we manage all aspects of the publishing, printing, fulfilment and mailing. We really enjoy designing and putting the magazine together and also selling advertising pages and inserts.
Testimonial
“After a 10-year relationship, Square7 continue to provide us with a first-class service from start to finish. Gaynor and the team have been pivotal in helping us develop our magazine (Pennant) in a cost-effective manner and to the highest standards of design. Long may our relationship continue, we would highly recommend. ”
Forces Pension Society
how we can help, reach out to
us and let’s have a confidential
discussion. Get In Touch
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